President Wang Jiwu Attends 2014 Brand and Promotion Conference Print

Post Time：2014-07-14来源：

2014 TusHoldings Brand and Promotion Conference was held in TusPark,Beijing on 10th -11th, July. This conference was held by TusHoldings at the time of the 20th anniversary of TusPark under thechanging industry and communication environment. More than 50 leaders in charge from TusHoldings'headquarter, Tus-Financial Group, Tus-Estate Group, Tus-Education Group and other subsidiary companies attended the conference. President Wang Jiwu attended the conference, listened to each group's report and made summary statement for work.

Firstly, Yang Qingbing, the senior editor, final sender of Xinhua News Agency and the chairman"s secretariat, president assistant of Xinhuanet.comwas invited to give a speech with the title of "News Communication Skilland Crises Response in Internet Era" about the events communication, crises response and brand building, etc.

Then, the COO of TusHoldings, Chen Hongbo explained, shared and discussed the constructive factors of brand, the relation between TusHoldings and TusPark's brands, the brand structure of TusHoldings and practicalmethods of creating brand. The conference also illustrated communicationprogram of TusPark's 20th anniversary and the problems needed to pay attention to when it came to apply TusHoldings and TusPark's logo in practice. 

 
In the work communication section, each branch's responsible persons gave a speech about "each company's business characteristics, the relation between brand creation and promotion work and practical cases".

In the group discussion section, participants from different branches discussed about the topics in detai land proposed relevant suggestions and solutions. These topics included "how to create TusHoldings'brand potential energy”and “how the TusHoldings and TusPark's brands will support Tus-companies business development”.

After listening to each group's report, President Wang Jiwu delivered the important speech. He pointed out that every colleague in charge of promotion work should make clear the relation between TusHoldings'brand and TusPark's brand and know that there's onlyone TusPark——the main park in Beijing. He also emphasized that TusHoldings is the planning, constructing and operating companyof TusPark and also TusPark brand's 100% owner. TusPark is only an important product but not all of TusHoldings.

The ambition of TusHoldings is to be a company which can integrate industries and diversified financial group company and financialholding company with midas touch, not just to focus on science parks. Therefore, we should further strengthen and highlight the creation, promotion and promotion of TusHoldings'brand including unified logo and identity. For the important sub brands, we should strengthen the publicity and display related to TusHoldings　as well as maintain their own history and industry characteristics.

After the conference, Branding and PR dept. of TusHoldings will take a series of useful measures to further clear, strengthen and optimize the overall promotion of TusHoldings according to President Wang Jiwu's speech spirit and the problems proposed during theconference discussion.