TusHoldings Makes Strategic Investment in BIACG Print

Post Time：2016-12-09来源：Tus-Holdings

Recently, Tus-Holdings Co., Ltd. (hereinafter referred to as “TusHoldings”), through its wholly-owned subsidiary, and Beijing Cultural Investment and Development Group Co., Ltd. (hereinafter referred to as “Beijing Cultural Investment Group”) have entered into an agreement on share transfer of Beijing International Advertising & Communication Group Co., Ltd. (hereinafter referred to as “BIACG”). According to the agreement, Tus-Holdings Co., Ltd. will accept the transfer of 40% shares in BIACG held by Beijing Cultural Investment Group through delisting at the stock exchange. After the completion of the transaction, TusHoldings will become one of the large shareholders of BIACG (the other large shareholder is State-owned Cultural Assets Supervision and Administration Office of the People’s Government of Beijing Municipality, or Beijing Cultural Assets Office for short), thus completing its strategic investment in BIACG. In the future, TusHoldings will further promote their integration of resources and coordinated development.

Since the 18th National Congress of the Communist Party of China (CPC), China has made solid progress in promoting the building of a strong socialist culture. It is pointed out in the “Proposal of the CPC Central Committee for Formulating the Twelfth Five-year Plan for National Economic and Social Development” that, in accordance with the requirements on comprehensive coordination and sustainability, efforts shall be made to promote the development of the cultural industry by leaps and bounds, so as to turn it into a pillar industry for the national economy. TusHoldings has long been optimistic about the development prospects of the domestic cultural media field. Based on the strategic vision of building a complete technological innovation and entrepreneurship service system, TusHoldings has achieved its relevant strategic layout in the field of cultural media, established Tus-Media, Tus-Music, Interactive Film & TV and Tus Film & Television in succession, invested in Voyage Media (430174) and other enterprises, and possessed a wide range of business resources and abundant experience in industry operation and management.

Through the strategic investment in BIACG, TusHoldings will further consolidate and strengthen its layout and influence in the field of cultural media, and practice its “Science + Art” new cultural and creative development path, which has begun to take shape, so as to better serve the development of the related technology industries and regional economy. At the same time, as an important force of TusHoldings to drive the transformation of development strategy and realize city-industry integration in the future, TusHoldings’ digital industrial city business market has exhibited significant blue sea and dividend characteristics; digital media, as an important component of the digital industrial city, will become an important direction of business cooperation and synergetic development for TusHoldings and BIACG in the future.

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Beijing International Advertising & Communication Group Co., Ltd. (hereinafter referred to as “BIACG”) is a large state-owned advertising & communication group directly managed by the Beijing Municipal Government. And its investors include State-owned Cultural Assets Supervision and Administration Office of the People’s Government of Beijing Municipality (hereinafter referred to as “Beijing Cultural Assets Office”) and Beijing Cultural Investment and Development Group Co., Ltd. (hereinafter referred to as “Beijing Cultural Investment Group”). Established on June 17, 2013, BIACG has a registered capital of RMB 100 million, with 60% of its shares held by Beijing Cultural Investment Group and 40% of its shares held by Beijing Cultural Assets Office before the completion of strategic investment by TusHoldings. Currently, BIACG has 3 secondary companies (BIACG Interactive, BIACG Wangyu and BIACG Tianxi) and a tertiary company (subsidiary of BIACG Interactive), and its main business includes advertising, exhibition, new media, etc.

As a large state-owned advertising & communication group directly managed by the Beijing Municipal Party Committee and Beijing Municipal Government, BIACG has strong advantages in terms of government resources integration, brand and credit standing, and has accumulated abundant strength in advertising and other business fields. The company’s future development will be led by key media, with participation of large state-owned enterprises; it will implement a diversified equity structure, generate new market players and carry out full-chain advertising business, so as to become a leader among the world-famous brands and in the domestic advertising industry.